AdsoInk

A practice built with care.

I'm Travis. Adso Ink is my independent practice, where experience in music, publishing, marketing, and technology comes together in work for small businesses and community organizations.

The beginning

It started with independent publishing, community, and making things by hand.

I started Adso Ink in Austin as a record label and publishing imprint, producing small runs of hand-made CDs and books. The work quickly evolved into digital publishing, promotion, websites, events, and the communities that form around creative work. The materials and methods changed, but making something for a particular audience remained central to the work.

The through line

From independent publishing to technology

  1. Independent publishing

    Handmade records and books, built around small audiences and a direct relationship with the people who cared about them.

  2. Technology becomes the focus

    Digital publishing, websites, marketing, and technical work became the focus of my practice.

  3. Working across disciplines

    The work now brings together business planning, marketing, design, and development, often within the same engagement.

How I work

The recommendation should fit the reality.

  1. 01

    Small business first

    A recommendation has to account for the budget, the people doing the work, and the time they have available.

  2. 02

    Fit over formula

    I want to understand what already works before recommending a change, including the routines and tools people have come to depend on.

  3. 03

    Plain language, shared understanding

    I explain the choices and tradeoffs so we can make decisions together and understand what comes next.

The wider view

Experience beyond technology

That experience gives me more to draw on than the technical requirements alone. How customers find a business, how staff manage their day, and what happens after a new tool is introduced all deserve attention. I stay involved in putting the decisions into practice, where we can see how well they serve the people doing the work.

  • Websites
  • Marketing
  • Search
  • Operations
  • Community
  • Strategy

A good place to start

Tell me about the work in front of you.

Whether you know exactly what you need or only know what is frustrating, we can begin there.

Start a conversation