Website Design & Development
I build new websites and improve existing ones. The work starts with how people discover your business, what they need to know before they get in touch, and what your team needs to be able to change as the business evolves.
Talk about your website
Improve the site you already have
If customers have trouble finding a service, booking an appointment, or sending an inquiry from a phone, I look at where they get stuck and how much of the site needs to change. Sometimes the work is behind the scenes. An inquiry may reach the wrong person, or a routine update may take several emails to get published. Looking at both sides helps us decide whether a change to the content, design, or publishing tools would solve the problem.
Build a site around the work it needs to do
For a new site, I plan the content, design the pages, and build the features customers and staff will use. That might include a quote form that collects enough information for your team to respond, a booking process, or a way for staff to publish updates themselves. If we’re replacing an existing site, I look at which pages still help people find the business and where their links should lead after the move.
Before launch, we try the things people will actually do on the site. A customer should be able to find the right service and make a request, and the person receiving it should have what they need to respond. I can also provide documentation, training, and ongoing support as your team takes on the day-to-day work.
If you’re weighing how much to change, read When is it worth replacing a website that still works?
Help people find what you offer
Someone may first come across your business in a search result, a directory, or an AI-generated answer. When they reach your site, they should be able to confirm the details that matter and take the next step. If a service is available only in certain locations, for instance, that detail can help someone decide whether to contact you. It belongs where people are likely to look for it, and it needs to be easy for your team to update when it changes.
That’s where search engine optimization (SEO), answer engine optimization (AEO), and generative engine optimization (GEO) fit into my website work. I look at how people search for what you offer and what they can learn about it along the way. That can inform how I write and organize a service page, which details I label with structured data, and what needs to agree across the site and the listings people use to find you.